Poa Tanks – Jipange na the POAs Campaign

We helped POA TANKS, a Kenyan plastic water storage tank provider, achieve Superbrand status with their “Jipange na the POAs” campaign. This engaging digital campaign featured a relatable family of four mascot characters inspired by the tank design, whose comic book adventures highlighted the everyday water challenges faced by Kenyan households. By creating custom 2D/3D illustrations and highly relevant stories across social media, Google display ads, and a dedicated landing page, the campaign successfully differentiated POA TANKS from competitors, increased brand awareness, and ultimately propelled them to Superbrand status.