E-Commerce growth held back by wide trust threshold

If you notice your colleagues dressing above their pay grade blame it on Black Friday, the day after Thanksgiving, known for it’s surge in retail activity and commonly thought of as the beginning of the Christmas season. Originating in the US where excessive consumerism is the norm the idea has surfaced in Kenya with retailers intending to leverage on growing disposable incomes and access to credit.

So much so that online retailer Jumia has launched their own version of Black Friday which runs for a month, not a day. Perhaps they should call it Black Month, or Black Widow because it is just as harmful to your bank balances as the spider’s bite. Employers are forced to pay attention as their staff request inordinate salary advances so that they can take advantage of incredible price offers and, get this, make big savings! If you buy that you’ll buy anything.

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