Rafiki Roofing Mabati Video Ad
The essence of the Rafiki Roofing Mabati is derived directly from the name and projects ‘authentic relationships’. It simply means that apart from being a true friend, they also seek to be helpful in every way. To this end the creative team developed a tool to eliminate the leg work required to gather construction costs and created the website application called the Rafiki Roofing Calculator. The website visits exploded when we launched the video ad and name recognition increased as a result.