Joe has three decades of experience in the advertising and research industries. His expertise ranges across categories including telecoms, finance, FMCG, beverage and energy. Previous roles include Managing Director of the Ipsos Media Division in Pan-Africa, and Client Services at global advertising giant Y&R. He is the Chairman of the Advertising Standards Board of Kenya, a board member of WWF-Kenya, a past president of PAMRO, and a past District Governor of Rotary International. 

Cathy has a knack for uncovering the clients’ deeper priorities and rolling out brand campaign strategies that address significant growth opportunities. She excels at managing client relationships and maintaining TC’s position as a pivotal advertising partner. She holds a Master's in Business Administration and her nine-year career has seen her working on major brands including Safaricom, Lotto, Seven Seas, Rusinga Schools, and Gertrude’s Children’s Hospital. She is a member of the Executive Committee of TC.

In leading the Art Department, Steve provokes our talent to challenge the status quo and attain creative brilliance. His career spans 14 years across two continents within local and international ad agencies rising to the coveted rank of Creative Director. He previously worked for BBDO Mediaedge and Brainwave Communications, and has creative experience on top brands including Tusker, Guinness, KCB Bank and more. He is a member of the Executive Committee of TC.